Pete's Pets has recently decided to increase its advertising budget to achieve the objective of increasing traffic during dull periods.Pete's is using the affordable approach to setting its advertising budget.

Question

Quizplus · Accepted Answer

The affordable approach to setting advertising budget involves first determining the amount that the firm can afford to spend on advertising and then allocating it accordingly. However, in this scenario, it is mentioned that the objective is to increase traffic during dull periods, which suggests a goal-oriented approach to advertising budgeting rather than an affordable approach.

Pete's Pets Has Recently Decided to Increase Its Advertising Budget