Retailers should always view vertical co-op advertising as a good deal,because the vendor is paying part of the retailer's cost.

Question

Quizplus · Accepted Answer

While vertical co-op advertising, where the vendor shares in the advertising cost, can be beneficial, it's not always a good deal for retailers. The terms, effectiveness, and alignment with the retailer's marketing strategy should be carefully considered.

Retailers Should Always View Vertical Co-Op Advertising as a Good