When the customer has well-defined,explicit choice criteria,the best selling strategy is to illustrate how a specific product fits these criteria.

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This statement is true. When the customer has clear and specific choice criteria, the best approach for a salesperson would be to showcase how a particular product can fulfill those criteria. This helps the customer to make a quick and informed decision about the purchase.

When the Customer Has Well-Defined,explicit Choice Criteria,the Best Selling Strategy