_____ and _____ are the two primary objectives of the store environment.
A) Effective sales management; creating a distinctive ambience
B) Creative merchandise presentation; effective store traffic control
C) Maximizing impulse purchase opportunities; effective shelf space allocation
D) Creating the desired store image; increasing space productivity
E) Maintaining a pleasant selling environment; effective merchandise control

Question

Quizplus · Accepted Answer

The two primary objectives of the store environment are creating the desired store image and increasing space productivity. The store image is important for creating a perception of the brand in the minds of customers and potential customers. Space productivity is important for maximizing the use of the available store space and for increasing sales.

_____ and _____ Are the Two Primary Objectives of the Store

_ and _ Are the Two Primary Objectives of the Store