One of the main differences between the traditional view of advertising and consumer-centric view of advertising is that:

Question

Quizplus · Accepted Answer

The main difference between the traditional view of advertising and the consumer-centric view of advertising is that the former views advertising as a service to the brand, while the latter views advertising as a service to the consumer. In other words, the consumer-centric view sees advertising as a way to provide value to the consumer, improving their lives or solving their problems, whereas the traditional view sees advertising as a way to promote the brand or product. Therefore, choice D is correct because it correctly identifies that the consumer-centric orientation views advertising as a service.

One of the Main Differences Between the Traditional View of Advertising