A retailer employing the mass merchandising formula can get trapped in an endless cycle of lower margins,frequent sales promotions,higher traffic,and higher efficiency.

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This is because the mass merchandising formula is based on offering low prices and high volume sales, which means that retailers need to constantly reduce their profit margins and have frequent sales promotions to drive traffic and increase efficiency. This can create a cycle where the retailer is constantly trying to compete on price and struggling to maintain profitability.

A Retailer Employing the Mass Merchandising Formula Can Get Trapped