A retailer cannot fully understand its customer if it does not go beyond simply trying
to understand how customers shop in its store.

Question

Quizplus · Accepted Answer

Understanding how customers shop in a store is important, but to fully understand customers, retailers need to gather information on their preferences, behaviors, and needs beyond just their in-store shopping patterns. This includes information on their online behavior, social media activity, and demographic profiles, among other things.

A Retailer Cannot Fully Understand Its Customer If It Does