Suppose that a car dealer in California advertises thatits sales staff is not paid on commission. Which of thefollowing is correct with regards to the strategy of thisadvertising?
A)Car dealers who rely on repeat business prefer a low- pressure, informative sales staff.
B)Car dealers who rely on selling cars to first-time buyers prefer a lower-pressure, informative sales
Staff.
C)Car dealers who rely on repeat business prefer high- pressure sales tactics.
D)Car dealers who rely on selling cars to first-time buyers prefer high-pressure sales tactics.

Question

Quizplus · Accepted Answer

The advertising strategy of not paying sales staff on commission is more likely to appeal to car dealers who rely on repeat business. This is because repeat customers are more likely to value a low-pressure, informative sales approach rather than being pushed into making a purchase.

Suppose That a Car Dealer in California Advertises Thatits Sales