Speciality items are effective because they last, are generally delivered personally and have value to the customer while they keep the name of the company or product in front of them.

Question

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Speciality items, such as custom branded pens or keychains, tend to last longer than other forms of advertising, like billboards or magazine ads. They are often delivered personally, either through direct mail or as part of an event or trade show giveaway. Additionally, they provide value to the customer, such as a practical use, and keep the name of the company or product in front of them, increasing brand recognition and recall.

Speciality Items Are Effective Because They Last, Are Generally Delivered