The key to effective ___________ is that they last.

Question

Quizplus · Accepted Answer

Specialities are promotional items that are specifically designed to be kept by the recipient for a long time, such as calendars, mugs, and pens. The goal is to keep the company's name and brand in front of the recipient for an extended period, which is why these items are often practical and useful. In contrast, contests, samples, and trade shows are all short-term promotional strategies that may not have lasting impact on the recipient.

The Key to Effective ___________ Is That They Last