Terrence is concerned that printing and distributing coupons will be a waste of time and money because the coupons may not be redeemed.You remind him that:

Question

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Studies have shown that customers who receive but do not redeem coupons are still more likely to increase their purchasing from the store associated with the coupon. This is known as the "spillover effect" and can make the cost of coupon printing and distribution worth it in the long run.

Terrence Is Concerned That Printing and Distributing Coupons Will Be