Anne owns a small business dealing with industrial products.She currently uses personal selling extensively, but she wants to reduce her cost without losing exposure.Which promotional tool should she use?

Question

Quizplus · Accepted Answer

Trade show exhibits can provide exposure for industrial products without requiring the high cost of personal selling. Additionally, trade shows attract potential customers who are already interested in industry-related products or services. Contests and coupons are more consumer-oriented, and specialties may not be as effective for industrial products.

Anne Owns a Small Business Dealing with Industrial Products