A product strategy that includes a new product that is quite different from existing products:
A)can be more challenging to manage.
B)is often used by small businesses.
C)will likely determine the future direction of the business.
D)is encouraged, as long as it represents no more than half of the business's product offerings.

Question

Quizplus · Accepted Answer

Introducing a new product that is quite different from existing products can be more challenging to manage because it involves developing a new market, creating new production processes, and building a new supply chain.

A Product Strategy That Includes a New Product That Is