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Molly Has Had Repeated Positive Experiences with Her Local Coffee

Question 36

Multiple Choice

Molly has had repeated positive experiences with her local coffee shop.They suggest new flavours, call her by her first name, and donate to a local charity that Molly supports.Molly's experiences, as a result, contribute to the business's CRM _______.


A) organisational culture
B) customer cost
C) value equation
D) customer satisfaction

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