Behavioural patterns and values that characterise a group of consumers in a target market are called:
A)reference groups.
B)cultures.
C)social classes.
D)perceptual categories.

Question

Quizplus · Accepted Answer

Cultures refer to the behavioural patterns and values that characterise a group of consumers in a target market. Reference groups are groups that an individual uses as a point of reference in making decisions and evaluating their own behaviour. Social classes are groups of people who share similar social, economic, and educational positions in society. Perceptual categories are mental shortcuts that help individuals categorize and understand information around them.

Behavioural Patterns and Values That Characterise a Group of Consumers