A winery promotes its products by holding wine tastings at the restaurants of outstanding local chefs.The winery is utilising which sociological influence?
A)Culture
B)Opinion leaders
C)Reference groups
D)Social class

Question

Quizplus · Accepted Answer

Opinion leaders are individuals who are knowledgeable about certain products and are looked up to by others when making purchase decisions. In this case, the outstanding local chefs are considered opinion leaders and are promoting the winery's products through wine tastings at their restaurants.

A Winery Promotes Its Products by Holding Wine Tastings at the Restaurants