The basis of eCRM is a:
A)focus on customisation.
B)conscientious work force.
C)flexible distribution system.
D)consumer-centric data warehouse.

Question

Quizplus · Accepted Answer

eCRM (electronic customer relationship management) is centered around managing customer interactions and relationships through digital channels. This requires a comprehensive data warehouse that holds customer information and interactions, allowing for personalized and targeted communication. Therefore, the correct choice is D, a consumer-centric data warehouse. Options A and C may play a part in eCRM implementation, but they are not the basis of eCRM. Option B, a conscientious work force, may be an important factor in providing excellent customer service, but it does not represent the foundation of eCRM.

The Basis of ECRM Is A