Meredith is opening a high end shoe store specialising in designer shoes.Which approach is probably the wisest strategy for the marketing efforts of this company?

Question

Quizplus · Accepted Answer

A multi-segment strategy would allow Meredith to tailor her marketing efforts to different groups of people who may have varying needs for designer shoes. For example, some customers may be interested in shoes for special occasions while others may be more interested in comfortable every day wear. By targeting different segments, Meredith can create more targeted and effective marketing campaigns. A single-segment approach (choice C) would be too limiting and exclude potential customers who may not fit the stereotypical profile of a wealthy woman.

Meredith Is Opening a High End Shoe Store Specialising in Designer