O-MY-U once had a winning team in every college sport.But athletes graduate and fortunes change.Attendance at the games dropped when the team had a losing season.Bob and Shirley found it difficult to attract enough guests to their bed-and-breakfast to cover their costs.How would Michael Porter explain this?
A)The focus strategy was imitated.
B)Demand disappeared.
C)The target segment lost its uniqueness.
D)New businesses sub-segmented the industry.

Question

Quizplus · Accepted Answer

Demand disappeared. The team had a losing season, which caused attendance at the games to drop. This led to a decrease in revenue for the bed-and-breakfast, as fewer people were coming to town to see the games.

O-MY-U Once Had a Winning Team in Every College Sport