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An Infomercial Advertises a Swedish Pillow for R499

Question 60

Multiple Choice

An infomercial advertises a Swedish pillow for R499.99.The voiceover then announces, 'But wait! If you call within the next 30 minutes, you will also receive a Swedish eye mask, valued at over R140.00, along with a pair of Swedish evening candles.And wait, we are now throwing in - for a limited time only - a special booklet of Swedish bedtime stories, all for just R499.99.' This infomercial appears to be using the ____.


A) door-in-the-face technique
B) that's-not-all technique
C) pique technique
D) disrupt-then-reframe technique

Correct Answer:

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