People are more likely to buy cupcakes when they are described as 'halfcakes, priced at a bargain price,' as opposed to when they are simply described as 'cupcakes'.This is an example of people being influenced via the ____.

Question

Quizplus · Accepted Answer

The disrupt-then-reframe technique involves disrupting a person's usual thought process and then reframing the offer in a more appealing way, such as calling cupcakes 'halfcakes' and emphasizing a bargain price.

People Are More Likely to Buy Cupcakes When They Are