Which of the following competitive strategies does Apple Computer use?
A)lowest-cost strategy
B)differentiation strategy
C)total quality management strategy
D)human capital strategy

Question

Quizplus · Accepted Answer

Apple Computer uses a differentiation strategy, which focuses on offering unique and superior products to stand out from competitors. Apple products are known for their innovative design, user-friendly interfaces, and high quality, which sets them apart in the technology industry. They also have a strong brand image and loyal customer base, which further supports their differentiation strategy. They do not focus on lowest-cost or total quality management strategies, and while they do invest in their employees, it is not the primary focus of their competitive strategy.

Which of the Following Competitive Strategies Does Apple Computer Use