Ryanair uses one type of aircraft in its fleet and requires their passengers to carry their luggage to the plane.Which of the following competitive strategies does Ryanair use?
A)differentiation strategy
B)high quality strategy
C)brand notoriety
D)lowest-cost strategy

Question

Quizplus · Accepted Answer

Ryanair uses a lowest-cost strategy by using only one type of aircraft in its fleet and requiring passengers to carry their luggage to the plane. This allows them to minimize costs and offer lower fares to their customers.

Ryanair Uses One Type of Aircraft in Its Fleet and Requires