A company using this competitive strategy seeks to offer a product or service that is completely unique from other competitors in their market segment.
A)differentiation strategy
B)defender strategy
C)prospector strategy
D)lowest-cost strategy

Question

Quizplus · Accepted Answer

A differentiation strategy seeks to create a unique product or service that stands out from competitors. This can be achieved by offering exceptional quality, design, features, or customer service that sets a company apart. The goal is to give customers a compelling reason to choose their product over others, even if it comes with a higher price tag.

A Company Using This Competitive Strategy Seeks to Offer a Product