Herbert Simon suggested that people should be treated as satisficers rather than rational maximisers.

Name: Herbert Simon suggested that people should be treated as satisficers rather than rational maximisers.
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Herbert Simon believed that people often make decisions based on satisficing, which means they strive to find a satisfactory solution that meets their needs, rather than trying to maximize their gain through an exhaustive search for the optimal solution.

Herbert Simon Suggested That People Should Be Treated as Satisficers