Which psychologist's work laid the foundation for the study of behaviour modification?
A) David McClelland
B) Douglas McGregor
C) Clay Alderfer
D) Abraham Maslow
E) B.F.Skinner

Question

Quizplus · Accepted Answer

B.F. Skinner's work laid the foundation for the study of behaviour modification. He developed the theory of operant conditioning, which focuses on changing behaviour through rewards and punishments. Skinner believed that behaviour is shaped by its consequences, and that through careful manipulation of reinforcements, any behaviour can be either strengthened or weakened. His principles of behaviour modification are still widely used in various fields such as education, psychiatry, and business.

Which Psychologist's Work Laid the Foundation for the Study of Behaviour