The market research department of "The N Shop" is constantly monitoring trends in the tastes and preference of its customers. This department is most likely engaging in which of the following?
A) Boundary-spanning
B) Uncertainty prevention
C) Buffering
D) Cooptation
E) Integration

Question

Quizplus · Accepted Answer

Boundary-spanning refers to activities that involve the exchange of information and resources across organizational boundaries, such as with customers, suppliers, and competitors. The market research department of "The N Shop" is constantly monitoring trends in the tastes and preference of its customers, which involves gathering information from customers and analyzing it to develop insights that can be used to inform business decisions. This is an example of boundary-spanning, as the department is interacting with customers and working to bridge the gap between the organization and its external environment.

The Market Research Department of "The N Shop" Is Constantly