When the staff of Johnstone, Incorporated uses a variety of techniques including Internet research, searching public records, and combing through refuse bins in order to gather information about its competitors, it is actually conducting which of the following?
A) Uncertainty resolution
B) Integration
C) Domain protection
D) Sniping
E) Competitive intelligence

Question

Quizplus · Accepted Answer

The staff of Johnstone, Incorporated is conducting competitive intelligence by using various techniques to gather information about its competitors. Competitive intelligence is the process of gathering and analyzing information about competitors, including their strengths and weaknesses, in order to gain a competitive advantage in the market.

When the Staff of Johnstone, Incorporated Uses a Variety of Techniques