Efforts to Get Free Media Attention Are

Efforts to get free media attention are

A) generally sufficient in transmitting a candidate's message.
B) unimportant to candidates, because they are always better off controlling their exposure in paid spots.
C) generally unsuccessful, given media efforts to cover all candidates in the election.
D) important to a candidate and more likely to occur if the candidate creates visual events, is quotable, and consistently attacks opponents or targeted problems.