The type of competition based on buyers' perceptions of the benefits of products offered by particular companies is called ________.
A) arbitrage
B) monopolistic competition
C) forced competition
D) brand competition

Question

Quizplus · Accepted Answer

Brand competition is when companies try to distinguish their products from their competitors' by emphasizing the unique benefits and qualities of their brand. This type of competition is based on buyers' perceptions of the benefits of the products offered by particular companies.

The Type of Competition Based on Buyers' Perceptions of the Benefits