The creation of a product or product image that differs enough from existing products to attract consumers is called ________.
A) consumption
B) consumerism
C) product differentiation
D) geographic centralization

Question

Quizplus · Accepted Answer

Product differentiation refers to the process of creating a product or product image that is distinct from existing products in order to attract customers. Consumption refers to the act of using or buying products, while consumerism refers to the practice of protecting consumer rights and interests. Geographic centralization refers to the concentration of economic activity in a particular geographic region. Therefore, the best choice is C, product differentiation.

The Creation of a Product or Product Image That Differs