This type of buying motive involves the logical evaluation of product attributes: cost,quality,and usefulness.
A) emotional motive
B) rational motive
C) irrational motive
D) none of the above

Question

Quizplus · Accepted Answer

Rational motives are based on logical evaluation of product attributes such as cost, quality and usefulness. This type of buying motive is driven by the consumer's need for practicality and is often associated with high-involvement purchases where the consumer seeks to evaluate the product in detail before making a decision.

This Type of Buying Motive Involves the Logical Evaluation of Product