Consumers exhibit ________ by regularly purchasing products because they are satisfied with their performance.
A) psychological influences
B) need recognition
C) brand loyalty
D) emotional motives

Question

Quizplus · Accepted Answer

Brand loyalty refers to the tendency of consumers to regularly purchase products from a particular brand because they are satisfied with its performance. This behavior is a result of past positive experiences with the brand and a belief that it offers better value compared to other brands. Therefore, choice C is the correct answer. Psychological influences (A) refer to various factors that affect consumer behavior, such as perception, motivation, learning, and attitudes. Need recognition (B) is the first stage of the consumer decision-making process where consumers identify a need or a problem that needs to be solved. Emotional motives (D) refer to the role of emotions, feelings, and moods in influencing consumer behavior. While emotional motives can lead consumers to purchase a product, it does not necessarily translate to repeat purchases, which is the essence of brand loyalty.

Consumers Exhibit ________ by Regularly Purchasing Products Because They Are