Groups of people with similar wants and needs are ________.
A) price points
B) target markets
C) distribution points
D) target points

Question

Quizplus · Accepted Answer

Target markets are groups of people with similar wants and needs that a company aims to reach and serve with its products or services. Price points refer to the specific prices at which products or services are offered, distribution points refer to the locations where products are sold or delivered, and target points is not a term commonly used in marketing.

Groups of People with Similar Wants and Needs Are ________