The study of the decision process by which customers come to purchase and consume products is called ________.
A) marketing
B) segmentation
C) resource management
D) consumer behavior

Question

Quizplus · Accepted Answer

Consumer behavior is the study of the decision-making process of consumers in terms of their purchasing and consumption behavior. This includes their motivations, perceptions, attitudes, and behaviors towards products and services. Marketing and segmentation are related concepts but not the same as consumer behavior. Resource management refers to the efficient use of resources within an organization.

The Study of the Decision Process by Which Customers Come