Which of the following emphasizes lasting relationships with customers and suppliers?
A) industrial marketing
B) advertising
C) personal selling
D) relationship marketing

Question

Quizplus · Accepted Answer

Relationship marketing emphasizes building and maintaining long-term relationships with customers and suppliers, rather than just focusing on making a sale in the short term. Industrial marketing, advertising, and personal selling may also play a role in relationship building, but they do not exclusively focus on it like relationship marketing does.

Which of the Following Emphasizes Lasting Relationships with Customers and Suppliers