Which of the following options best describes price lining?
A) hundreds of prices on suits in the men's department
B) letting each product have its own distinctive price
C) confuse both customers and sales staff with a multiplicity of prices
D) many men's suits but at only three different prices

Question

Quizplus · Accepted Answer

Price lining refers to the strategy of offering products in different price ranges, but limiting the number of price points. In this case, the store is offering many men's suits, but only at three different price points, making it easier for customers to understand and compare the options.

Which of the Following Options Best Describes Price Lining