A company may use ________ when its purpose is to promote itself and its products rather than simply close a sale.
A) creative selling
B) sales promotion
C) missionary selling
D) order processing

Question

Quizplus · Accepted Answer

Missionary selling refers to the selling approach where the salesperson's main objective is to promote the company and its products rather than just closing a sale. The salesperson's task is to develop goodwill and create a favorable image of the company and its offerings in the minds of potential buyers. This approach is more common in situations where the company's product is new or complex, where the salesperson needs to educate the buyers about the product's features and benefits. On the other hand, creative selling involves using imaginative methods to persuade customers to buy a product, while sales promotion and order processing are more specific sales-related activities that focus on closing a sale or incentivizing customers to buy.

A Company May Use ________ When Its Purpose Is to Promote