There is always sufficient capacity to meet demand, therefore revenue is maximised and customers are satisfied.
A) Capacity-leading strategy
B) Capacity-lagging strategy

Question

Quizplus · Accepted Answer

A capacity-leading strategy ensures that there is always sufficient capacity to meet demand, which leads to revenue maximisation and customer satisfaction. Customers are less likely to face delays or unavailability of products/services, which ensures their loyalty and positive word-of-mouth promotion. Therefore, a capacity-leading strategy is the best choice.

There Is Always Sufficient Capacity to Meet Demand, Therefore Revenue