Question 1

List the five factors influencing menu pricing structure.

Accepted Answer

a.concept
b.target market
c.labor intensity of produce production d.volatility of raw materials cost
e.competition

Question 2

What is a target market?

Accepted Answer

A target market is the customer segment the restaurant is attempting to reach and entice to frequent the establishment.

Question 3

Define profit contribution.

Accepted Answer

Profit contribution is the actual profit, expressed in dollars, that each item contributes to the restaurant's gross profit.A steak may have a
40 percent food cost but contribute $13 to the gross profit; a chicken dish may have a 30 percent food cost but contribute $11.50 to the gross profit.

Question 4

Even though it was only mentioned briefly in the chapter, what is the prime cost method?

Accepted Answer

The answer of Even though it was only mentioned briefly...

Question 5

What is menu engineering?

Accepted Answer

The answer of What is menu engineering?...

Question 6

What is mark up pricing?

Accepted Answer

The answer of What is mark up pricing?...

Question 7

What is a prix fixe menu?

Accepted Answer

The answer of What is a prix fixe menu?...

Question 8

Name five factors that must be taken into account when engi- neering and designing a menu.

Accepted Answer

The answer of Name five factors that must be taken...

Question 9

Why is menu development so important to the rest of the plan- ning process?

Accepted Answer

The answer of Why is menu development so important to...

Question 10

List the three pricing methods presented in this chapter and briefly explain each.

Accepted Answer

The answer of List the three pricing methods presented in...

Question 11

What is meant by price/value perception?

Accepted Answer

The answer of What is meant by price/value perception?...

Question 12

What is boxing? How does it help sell the menu?

Accepted Answer

The answer of What is boxing? How does it help...

Question 13

If customers comment that the menu does not have enough vari- ety, what can you do to the menu to improve the perceived per- ception of the variety?

Accepted Answer

The answer of If customers comment that the menu does...

Quiz 1: Menu Design and Engineerin