Scott's hypothesis that consumers will do what they are told is called the ____.
A)law of suggestibility
B)"tea and sympathy" approach to advertising
C)contraliminal perception principle
D)law of least effort
E)"trial and accidental success" method

Question

Scott's hypothesis that consumers will do what they are told is called the ____.​
A)​law of suggestibility
B)"tea and sympathy" approach to advertising
C)​contraliminal perception principle
D)law of least effort
E)"trial and accidental success" method

Quizplus · Accepted Answer

Scott's hypothesis that consumers will do what they are told is called the law of suggestibility, which suggests that people are highly influenced by suggestions and commands given by authorities or people they perceive as knowledgeable or credible.

Scott's Hypothesis That Consumers Will Do What They Are Told