Every cup of Dannon Yogurt contains a letter under the lid seal.Customers who collect lids and spell certain words win a prize if they send the letters and the official order form back to Dannon.Within 90 days,these customers will receive the prize of their choice.A(n)_____ will occur when a customer mails in his or her lid seals for a prize.
A) synergy
B) sublimation
C) exchange
D) entropy
E) reciprocity

Question

Quizplus · Accepted Answer

For an exchange to occur,two or more parties must be involved.Both parties are free to accept or reject the exchange.Furthermore,each party must have something that is of value to the other party.Each party is capable of communication and delivery and believes it is desirable to do so.In this case,the value for Dannon is customer loyalty.The value for the customer is the yogurt and the prize.

Every Cup of Dannon Yogurt Contains a Letter Under the Lid