Researchers at PPG Industries spent considerable time,effort,and money developing a bluish windshield that would let in filtered sunlight but block out the heat.Little market research was done,but the scientists were convinced this new product would be significantly better than existing windshields even though it was more expensive and of a different color than the current models on the market.This scenario suggests PPG most likely has a(n)_____ orientation.
A) exchange
B) production
C) sales
D) promotion
E) customer

Question

Quizplus · Accepted Answer

A production orientation is a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.

Researchers at PPG Industries Spent Considerable Time,effort,and Money Developing a Bluish