When McDonald's introduced yogurt parfaits,entrée salads,and fruit to offer their current customers more healthy options,the company was engaging in a _____ strategy.
A) vertical integration
B) market penetration
C) diversification
D) product development
E) market development

Question

Quizplus · Accepted Answer

Product development stimulates new sales to existing markets.Since the question states the items are for the firm's customers,they are aimed at existing markets (buyers).

When McDonald's Introduced Yogurt Parfaits,entrée Salads,and Fruit to Offer Their