The company that manufactures Molson beer,which is typically consumed by males,launched an alcoholic lemonade beverage to attract more females.This launch of a new product to attract a new market for Molson's products is an illustration of a _____ strategy.
A) market development
B) market penetration
C) product penetration
D) product development
E) diversification

Question

Quizplus · Accepted Answer

Diversification is a strategy of increasing sales by introducing new products into new markets.

The Company That Manufactures Molson Beer,which Is Typically Consumed by Males,launched