The focus of an organization's mission statement should be on:
A) the products it wishes to sell
B) the market it wishes to serve
C) its social responsibilities
D) the desires of government regulators
E) technologies it understands well

Question

Quizplus · Accepted Answer

A mission statement should focus on the market or markets the organization is attempting to serve rather than on the good or service offered.The choice of the market to serve determines the product and technology decisions.

The Focus of an Organization's Mission Statement Should Be On