_____ occurs when a business is defined in terms of goods and services rather than by the benefits customers seek from it.
A) Synergy
B) Tunnel vision
C) Narrowcasting
D) Unempowerment
E) Marketing myopia

Question

Quizplus · Accepted Answer

Marketing myopia occurs when a business becomes too focused on its products or services and fails to see the bigger picture of what customers really want and need. This tunnel vision can lead to missed opportunities and less successful marketing strategies.

_____ Occurs When a Business Is Defined in Terms of Goods