After learning that many of their customers were shopping at a nearby health-food store for free-range chickens and organic produce,IGA grocery stores began stocking more organic items.IGA adjusted its market strategy based on _____
A) market sampling
B) internal audit
C) environmental scanning
D) competitive analysis
E) strategic analysis

Question

Quizplus · Accepted Answer

Environmental scanning helps identify market opportunities and threats and provides guidelines for the design of marketing strategy.

After Learning That Many of Their Customers Were Shopping at a Nearby