_____ is defined as the collection and interpretation of information about forces,events,and relationships in the external environment that may affect the future of the organization or the implementation of the marketing plan.
A) Market sampling
B) An internal audit
C) Opportunity analysis
D) Environmental scanning
E) Stakeholder analysis

Question

Quizplus · Accepted Answer

Environmental scanning helps identify market opportunities and threats and provides guidelines for the design of marketing strategy.

_____ Is Defined as the Collection and Interpretation of Information