Of the following,what is the most useful objective for Purina cat food?
A) To increase sales of Purina brand cat food by 15 percent over 2010 sales of $300 million.
B) To increase sales of Purina brand cat food between January 1,2010 and December 31,2010.
C) To increase sales of Purina brand cat food from $300 million to $345 million.
D) To increase sales of Purina Brand cat food.
E) To increase sales of Purina pet food.

Question

Quizplus · Accepted Answer

Marketing objectives should be realistic,measurable,time specific and compared to a benchmark.

Of the Following,what Is the Most Useful Objective for Purina